WACKER’s divisions have each set their own strategic priorities.
Strategy at Each Business Division
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WACKER SILICONES |
WACKER POLYMERS |
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Adding Value |
Expansion |
Expanding business for specialty products |
Strengthening global presence |
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Innovation |
Substitution |
Tapping new markets and applications |
Replacing conventional products with WACKER products |
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Costs |
Innovation |
Continuously optimizing costs |
Developing new applications |
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WACKER BIOSOLUTIONS |
WACKER POLYSILICON |
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Market Share |
Costs |
Accelerating growth with bioengineered products |
Enhancing cost position |
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Innovation |
Quality |
Spurring product launches |
Maintaining quality leadership |
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Costs |
Customers |
Improving the supplier structure |
Acquiring new customers |
SILTRONIC
Siltronic’s strategic focus is on its fastest growing business: 300 mm silicon wafers. One ongoing strategic task is to implement productivity, cost-saving and flexibility initiatives to improve production processes and workflows. Investments in product developments are aimed at fulfilling the latest design-rule specifications and implementing quality-enhancing measures. The IPO of Siltronic AG on the Frankfurt Stock Exchange has enhanced the company’s strategic growth options and its possibilities for raising capital. WACKER remains Siltronic AG’s majority shareholder.